Best Hair Day Cadance
First major packaging project for Spring 2021 on MLP.
I looked into current hairstyle trends for inspiration. I laid out the packaging artwork, updated the colors and assets to match the branding we had for Spring 21 product, helped direct product photography with a clear shot list, art directed the illustrator for the additional hair style sheet, and retouched product photography.
Packaging artwork: Vanessa Mack
Photography art direction: Elena May Gruneberg / Vanessa Mack
Illustrators: David Stein (front panel), James Brouwer (styling sheet)
Back panel sketches and rough layout
Layout of styling sheet
Final Package: Back panel
Final Package: Front panel
Art direction for styling sheet illustrations