Hasbro Gaming: Perfection Branding & Logo Development



Branding: Courtney Coutu / Vanessa Mack
Packaging: Vanessa Mack
Instructions: Nathan Dibble
Copy: Olivia DeLorenzo

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Research & Moodboard. We were inspired by the recent wave of sketchy 2D/3D animated films, and wanted to incorporate it somehow into this project. In hindsight, it wasn't necessarily a good fit for this product, but it was a good exercise and I hope

Research & Moodboard. We were inspired by the recent wave of sketchy 2D/3D animated films, and wanted to incorporate it somehow into this project. In hindsight, it wasn't necessarily a good fit for this product, but it was a good exercise and I hope we get to use this style on something else.

Initial rough sketchy logo with cleaner iterations

Initial rough sketchy logo with cleaner iterations

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