Hasbro Gaming: Puzl It Aqua Adventure

This was the first original Hasbro game I got to work on within my first year on the team. I got to see this from the beginning as an inventor concept, and help bring it to shelf. It was a great opportunity to flex my art direction skills, as the image for the puzzle can really affect how easy or difficult the game is. It’s a good middle ground between cozy & competitive tabletop gaming! This is actually the second version of the game, the first version’s illustration took place at an arcade. We did some brainstorming as a team and I put together some mood boards to determine what the next theme would be.

Branding: Scot Getchonis / Vanessa Mack
Packaging artwork: Vanessa Mack
Illustration art direction: Vanessa Mack
Illustrator: Joey Ellis
Instructions layout: Elana Valverde
Copy: Olivia DeLorenzo / Tess Hogan

https://puzlit.hasbro.com/en-us