My Little Pony

I joined the MLP team during a busy period, where we were preparing for new entertainment to release. The story was evolving, and there was a new generation of characters . We needed to transition from our typical look with 2D vector characters, to our fully CG characters from the movie. The branding had to elevate along with that, but it had to be done thoughtfully to avoid clashing with products we already on shelf. I did a lot of packaging design, art direction, photoshoot set up, concepting, and branding in a short amount of time.

Since this was an original property owned by Hasbro, we were able to lead creative choices and give that feedback to the entertainment team. It was an exciting time to be on the brand!