My Little Pony & Collectibles

This was my first contract role at Hasbro. The team was working on a lot of product for the next generation of MLP, and needed help with branding and packaging to go along with the movie launch. There were also still some items from G 4.5 that still needed to release, so I got to touch some of that branding as well. I gained a lot of experience in packaging design, art direction (both illustrators and photoshoots), concepting, and branding in a short amount of time. It was an exciting time to be on this brand, and I also got to contribute to some concepts for Littlest Pet Shop and some unreleased collectible brands.